When our foundation of research, data, and analytics can complement the strengths of another agency, we combine to become a powerful force.
Our sterling reputation and independent status coupled with the transparency and quality of our work, is the reason leading agencies trust us to collaborate on maximizing the sponsorship portfolio of their largest clients.
Whether we are brought in to support work for an existing client, or we team up to win new business together, we are always open to partnering with other best-in-class agencies. To date, these partnerships have included full service firms as well as agencies that specialize in sponsorship sales, experiential marketing, social and digital media tracking, and venue design, among others.
As an independent and unbiased third party, we will help you define, support, and strengthen the recommendations you are providing to your clients.
Our proprietary valuation methodology is the gold standard in the industry, trusted by prestigious properties and Fortune 500 brands. We produce a Fair Market Value that is an accurate appraisal of the sponsorship within the context of the marketplace. Think of us as the Kelly Blue Book of sponsorship valuation.
Extending beyond the Fair Market Value, we layer on insights pertaining to the sources of the sponsorship’s value and the degrees to which changes in value-driving metrics could push it up or down.
With Navigate, you understand your value potential for traditional partnerships and product integration, and you are best positioned to optimize revenue.
By combining our Fair Market Value assessment and ROI results, you can report back to your partners with answers to the two most important sponsorship questions: Are they getting a good deal? And is it working?
Our proprietary sponsorship impact methodology – utilizing data generated by our custom market research team – is the most trusted evaluation of a sponsorship’s effectiveness. We measure whether you can attribute KPI lifts back to the sponsorship, and we give the results context by utilizing the industry’s largest historical database of sponsorship impact results.
For the most savvy properties and brands in the industry, we take this work a step further and measure Return on Investment (ROI) to determine if the sponsorship is truly impacting the bottom line.