Agencies
Our Agency Services Include:
Why Agencies Work With Navigate
As a trusted advisor to a wide range of organizations in the sports industry, we know what it takes to help clients succeed.
At Navigate, we have a proven recipe for success. By merging our foundation of best-in-class research, data-driven strategy, and high quality analytics with the strengths of your sports agency, we combine to create a powerful force.
Whether we’re supporting one of your existing clients, or teaming up to win new business together, we are always open to partnering. To date, these partnerships have included full-service firms as well as agencies that specialize in sponsorship sales, experiential marketing, social and digital media tracking, sports venue design, among many others.
As an independent and unbiased consultant, we will help you define, support, and strengthen the recommendations you provide your client. Navigate merges the art and science of data, translating analytics into actionable insights to point your strategy in the right direction. Leveraging our experience and expertise in the sports and entertainment industry, we help you and your clients make informed decisions at every opportunity.
We’re here to uplift your capabilities
The best sports consultants act on information, but data only gets you so far. Organizations don’t want large puffy numbers or rudimentary surveys. Plenty of consultants do those things, but you’re not just any other sports agency.
Simply put, clients want more. The good news? With Navigate, you have more to give.
Our experts augment your team, coming off the bench to support you when best-in-class research can make or break a key partnership. We help stakeholders understand the whole story, connecting the dots between analytics and key business initiatives. From marketing strategy to sponsorship valuation to ROI estimation, we supply a wide range of services to give your clients complete peace of mind during the moments that matter most.
Sponsorship Valuation
When you’re managing a multi-million dollar sponsorship portfolio, clients expect results. They want to know which deals are worth taking and which ones are best left untouched. Without the right blend of quantitative and qualitative data on your side, making a sound decision is almost impossible. Luckily, Navigate’s approach to market research can give you everything you need.
As your trusted advisor, we offer the assurance that your information is worth its weight in gold. Why? So that you can confidently negotiate and report back to your clients without leaving money on the table.
Our proprietary valuation methodology is the benchmark of the sports industry, trusted by Fortune 500 brands, college athletics and sports organizations in all major leagues. We produce a Fair Market Value that is an accurate appraisal of the sponsorship within the context of the marketplace. Think of us as the Kelly Blue Book of sponsorship valuation — your go-to source of clarity and confidence.
Extending beyond the Fair Market Value, we layer on insights about why a sponsorship is valuable and how variables could push it up or down.
Ultimately, Navigate helps you unlock the value potential of traditional partnerships and product integration, positioning you to optimize revenue and grow your business. And, as an unbiased third party, we help you offer clients the assurance that their sponsorships are valued with complete objectivity.
Sponsorship Impact
By combining our Fair Market Value assessment and ROI results, you can report back to your clients with answers to the two most important sponsorship questions:
- Are they getting a good deal?
- Is it working?
Our proprietary sponsorship impact methodology is the most trusted evaluation of sponsorship ROI in the sports industry and beyond. Using data generated by our custom market research team, we measure whether you can attribute KPI lifts back to the deal.
Over the past two decades, we’ve valued over $5 billion in sponsorship transactions in the sport and entertainment space with utmost accuracy. In fact, we’ve garnered a ±5% confidence interval compared to what those assets actually sold for.
For leading brands and the savviest consultants, we take this work a step further. We measure return on investment to determine if the sponsorship is truly impacting your partner’s bottom line. And if it’s not, we’re there in your corner to help your client chart a path back to success
