In: April, 2016

Can college athletics continue to spend like this?

By Navigate / April 18, 2016August 7, 2020

Bubble, in a sports context, typically refers to college basketball teams with middling résumés, or perhaps the sort of gum that comes with trading cards. Economist Andrew Zimbalist suggests college sports may be facing a bubble of a different sort, the kind that goes — pop! Total revenue for the 50 public schools in the Power Five conferences rose by $304 […]

Beyond the Valuation

By Navigate / February 23, 2016August 7, 2020

Sponsorship valuations have become an increasingly important and valuable tool. The significant growth in sponsorship investment levels corporate partners allocate from their marketing budgets to achieve advertising and business initiatives, as well as the dependence properties place on sponsorship revenue streams to operate at the highest level possible, have necessitated their use. Valuations serve as […]

In: April, 2016

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