One truth that has become evident in today’s environment is that we all can and should be doing more as an industry. When done right, cause marketing is a great way for brands to carry out their commitment to positively affecting society while deeply and genuinely connecting with all of their most important stakeholders. We […]
In: December, 2020
ABOUT NAVIGATE’S CFP MODEL Several years ago, we built a College Football Playoff (CFP) prediction model using Elo scores. If Elo sounds familiar, it is most commonly seen in sports via FiveThirtyEight.com. When initially building our model, we used the poll results from the pre-CFP era to give us a more robust sample of how […]
Navigate’s gentlemen are at the halfway point of their Grow a Mo Movember! They are making progress on their mustaches and donations. Improving men’s health has the potential to positively influence outcomes not only for men, but also more widely for women, children and society as a whole. We aren’t finished raising awareness or funds! So, […]
In August, Navigate created a paid fellowship position for students from the underserved communities in our hometown of Chicago, IL. With the creation of this four-month program, our goal is to remove the societal barriers restricting qualified candidates from entering the sports industry and provide real world experience while building their own professional network. Ultimately, […]
This week, you’ve probably witnessed the saturation of sentimental dedications on almost every television network or noticed your favorite NFL team dedicate one or more commercial breaks to their ‘Salute to Service’ montage. While the intention is genuine, military support can often feel like a line item to complete, or a box to check under […]
As I near the end of my third month as a Navigate intern, I thought I’d reflect on the external forces that have led me to this moment. The past seven months have brought so many dramatic moments upon those working or seeking to work within the sports industry. My fellow Navigators have produced excellent […]
Investing marketing dollars in a sport or entertainment property allows your brand to connect with and support your target audience, compete against your key competitors, assist with branding goals and meet your business objectives.
On average, across the world, men die six years earlier than women. Movember has funded more than 1,250 men’s health projects around the world, challenging the status quo, shaking up men’s health research and transforming the way health services reach and support men. The gentlemen of Navigate are participating in Grow A Mo Movember, in honor of […]
AJ Maestas joins the latest MeltU podcast with Vince Thompson to discuss the ever-changing collegiate landscape amid COVID-19. He also shares his personal wisdom and experiences to provide career development and advice to our next generation. Listen to the episode here.
Game 4 of the Spurs’ sweep in 2007 was the last NBA Finals game to average fewer than 10 million viewers—until 2020. When the Finals schedule was set, it was clear there would be a battle for viewers. Game 1 would be played on the same day MLB broadcasted 8 of their playoff games, their […]