Game 4 of the Spurs’ sweep in 2007 was the last NBA Finals game to average fewer than 10 million viewers—until 2020. When the Finals schedule was set, it was clear there would be a battle for viewers. Game 1 would be played on the same day MLB broadcasted 8 of their playoff games, their […]
In: October, 2020
For the 7th straight year, Navigate has been named one of the Best and Brightest Companies to Work For in the Nation. Navigate has also been named Chicago’s Best and Brightest Companies to Work For® seven times by the National Association for Business Resources (NABR). The 2020 Summer National winning companies were assessed by an independent […]
The Orlando Magic have a well-deserved reputation as one of the most innovative and analytically-driven organizations in sports, with first-class people and great culture. For all of these reasons, and more, we feel a great kinship with the Magic and are incredibly proud to be working with their team!
The total monetary impact from COVID-19 on sports in the United States has yet to be settled. However, it is estimated that close to $30 billion in revenue and hundreds of thousands of jobs will be lost in 2020 due to the pandemic. Suppliers (e.g. athlete travel and accommodation), buyers (e.g. media and sponsors), and […]
As we make our way through the volatile COVID-19 pandemic, we continue to find ourselves at a crossroad with what to prioritize and how we move forward. We tend to reference how things once were in the sports and entertainment industry ‘pre-COVID’ while simultaneously strategizing for what is to come. This is especially true when […]
AJ Maestas shares key insights and recommendations on how to measure, prove and defend the true impact of sponsorships. Learn what drives true incremental profit and methods for measuring impact beyond media exposure.
As teams get creative with new inventory and make-goods, Navigate has been tracking the exposure and estimating value for each league’s newest assests. As the NFL season started up, we set out to determine the value of tarp ads. We found a significant difference between the tarp exposure on the sidelines and the endzone. The […]
As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]
Join our good friends and clients at the Milwaukee Bucks for their Virtual Sports Conference benefiting the National MS Society. Listen in on conversations with leading sports executives, discussing how they are managing challenges, identifying opportunities, re-thinking strategy and sharing their best career advice! September 15th & 16th $20 minimum donation supporting the National MS Society COVID-19 Response […]
One of the biggest brand sponsors in sports and entertainment, Anheuser-Busch InBev‘s Nick Kelly shares insight into their perspective and strategy during COVID-19. Anheuser-Busch InBev‘s Nick Kelly and Navigate President, Jeff Nelson, for the next #SBJRoadAhead series Watch the recording here.