Val Ackerman was the founding President of the WNBA. Now she draws on her years of experience as a professional basketball player, executive, and journalist in her role as Commissioner of the Big East. She joined the Big East in 2013 while the conference was reeling from the departure of 7 member schools. She discusses […]
In: June, 2021
Our latest Gen Z study was created for properties and brands looking to better understand their young audiences, with the hope that the entire sports and entertainment industry can emerge from the pandemic more informed and better prepared for the future.
In honor of celebrating our anniversary month, industry friends, clients and members of the Navigate team created a surprise video montage for AJ Maestas! Check out the video as we honor his dedication and contribution to the sports and entertainment industry over the last 15+ years.
Nick Kelly on the importance of getting access to decision-makers when pitching a brand like Anheuser-Busch, and why smaller properties should “stay local” when trying to make a deal happen. Catch the full interview with AJ Maestas on Navigating Sports Business. Visit the Podcast page here.
Huge news in the world of college football was made public recently as it was revealed that the CFP intends to expand from 4 teams to 12 teams in the near future. While nothing is certain yet in terms of who will own certain rights to the new games, and how revenue will flow to […]
This week AJ interviews Nick Kelly – President of Charlotte FC and former VP of Partnerships, Beer Culture & Community at AB InBev. They discuss what it has been like launching an MLS team during the COVID shutdown, the biggest lessons Nick learned in his transition from brand to property, and how soccer teams in […]
Navigate was founded in June of 2006. We are grateful for 15 years of guiding major strategies and decisions in sports and entertainment – and we’re still going strong! As we reflect back on everything we have accomplished and celebrate the past 15 years, we can’t help but thank those that have been a part of […]
We are thrilled for our teams to align in order to strategically advance partnerships within the Pittsburgh Penguins organization and aid in data-driven decisions. Read more!
Burke Magnus – President of Programming and Original Content for ESPN – discusses why building a community of sports fans might actually be more important than the quality of sports content, and how a mobile-based co-viewing platform could be the next big innovation in broadcasting. AJ Maestas details how international NBA fans who may never […]
Join us in celebrating our 15th anniversary this month! Our team would like to take this time to reflect and highlight the evolution of our organization over the years. We’d also like to thank those individuals that have been a part of it with us, either as an employee, client, partner, or industry friend. Your […]