Donald Dell is one of the most impactful agents in the history of sport. As the founder of ProServ, his list of notable clients includes Arthur Ashe, Stan Smith, Patrick Ewing, and of course, Michael Jordan.

He negotiated some of the largest and most important apparel deals ever, including Michael Jordan’s first deal with Nike, and Stan Smith’s contract in perpetuity with Adidas.


00:00 Donald’s Background

6:40 Arthur Ashe, Stan Smith, and the creation of ProServ

11:20 Michael Jordan

30:50 Negotiating Apparel Deals



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