Check out the latest 7in7 webisode and blog post by Paula Beadle featuring AJ Maestas! Together they discuss important sponsorship insights and recommendations surrounding COVID-19.

Below are the key take-aways from their conversation every CMO and brand marketer should know:

1) More and better measurement is a key ingredient.
2) Brands need to understand the value of partnership.
3) Be a proactive investor rather than an active buyer.
4) Rights-holders should realistically price sponsorship proposals.
5) Asking the right questions leads to alignment and clarity to mutually work towards.
6) Focus on facts, not just emotion.
7) We predict events and people will continue to grow.

Watch the interview here.