College

Maestas: Expanded playoff would generate millions annually for the schools, increase audience and solve controversies

Expanded playoff would generate millions annually for the schools, increase audience and solve controversiesPush the championship game back into January to avoid conflicts with the NFL *** AJ Maestas, founder and CEO of Navigate Research, a leading data and analytics firm, has agreed to write a regular column for the Hotline on the business and […]


UC Berkeley News: Agreement with Bank of the West to benefit student programs

Just a few months into her freshman year, Jordan Davis got a phone call that sent her into a financial tailspin: Her mother had been laid off and no longer could pay Davis’ college expenses. “It was sink or swim,” Davis, now a UC Berkeley senior, recalls. “I was terrified.” Over the next few years, […]



UW, Alaska Airlines agree to naming-rights deal for Husky Stadium’s field

The deal, worth $41 million over 10 years, is the largest of its kind in college athletics. Husky Stadium got a $282 million makeover two years ago. Now it’s getting a new name. The University of Washington and Alaska Airlines have again partnered on a naming-rights deal for one of the university’s venerable athletic facilities — now […]


University Business – “The Tempo of Change”

Last week was the annual meeting for NACUBO, the National Association for College and University Business Officers.  “The Tempo of Change” was a very fitting title considering the number of challenges and changes on the horizon within higher education.  The keynote and opening speaker was Dan Heath, author of ‘Made to Stick’ and Senior Fellow […]


Coke Debuts “Drinkable Advertising”

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  It’s no surprise the NCAA Men’s Final Four advertising has been a […]


Big Hoops Means Big Bucks

We’re down to the Final Four of the NCAA Tournament. The last three games will feature three #1 seeds: Kentucky, Wisconsin and the Blue Devils of Duke, as well as a #7 seed: Michigan State. I am sure most of you would be able to name these Final Four. One or two of them may […]


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