Is Daily Fantasy Sports the Next Big Sponsorship Category?

If you happen to watch sports on television, you’ve more than likely seen a DraftKings or FanDuel advertisement. Not only have the two giants in Daily Fantasy been spending on television advertising, but they’ve also started to spend on both athlete and celebrity endorsements and sponsorships.This week, DraftKings signed a sponsorship as an official partner of the National Hockey […]

Welcome to the Navigate Blog!

Welcome to the new and improved Navigate blog! As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. We’ll be using this blog to share some of that knowledge as well as comment on the current events of the sports business, marketing, and […]


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