Our latest Gen Z study was created for properties and brands looking to better understand their young audiences, with the hope that the entire sports and entertainment industry can emerge from the pandemic more informed and better prepared for the future.
If you missed your chance to test your Gen Z knowledge in our Two Truths & a Lie quiz we’re giving you another opportunity to gain a sneak peak at our insights. As we all strive to learn more about the generation – their attitudes and their preferences – we will be rolling out insights […]
We’re only in the first quarter of 2021, but already “change” is emerging as a key theme for the year. I don’t know anyone who’s not hopeful for change, especially given what we all experienced in 2020. Yet, one thing remains constant – our seemingly insatiable need for Gen Z knowledge. Every day, I receive […]