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Phil Mickelson is changing the history of golf – at the age of 50 he won his sixth Major by claiming the 2021 PGA Championship title! Phil’s longtime agent and former college coach Steve Loy shares how he recruited Phil to play for him at Arizona State, and how their relationship has evolved over the […]
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Andy Pierce, Special Advisor to Bruin Sports Capital, joins the show to discuss the role of private equity in the sports industry and how access to capital is shaping the landscape for 2021 and beyond. Andy also shares some of the great stories from his 20+ years at IMG working alongside industry legends like Arnold […]
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Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. In efforts to enhance fan experience, the PGA Tour Shriners Hospitals for […]
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Welcome to the new and improved Navigate blog! As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. We’ll be using this blog to share some of that knowledge as well as comment on the current events of the sports business, marketing, and […]
