By /
Last September, I wrote a blog post about the importance of brand equity in college athletics during a very uncertain time due to COVID-19. That blog post turned out to be one of our most popular posts of the year, so I decided to turn this into an annual tracker to monitor and discuss shifts […]
By /
We are honored to be a part of the Front Office Sports Best Employers in Sports Class of 2020! As unprecedented as this year has been, we are grateful to have received this recognition for the second year in a row and be amongst the top 5% of companies. As we continue to […]
By /
One truth that has become evident in today’s environment is that we all can and should be doing more as an industry. When done right, cause marketing is a great way for brands to carry out their commitment to positively affecting society while deeply and genuinely connecting with all of their most important stakeholders. We […]
