MLS

MLS Introduces New Digital Branding

With the first game of the MLS is Back tournament, MLS introduced a number of new virtual broadcast branding opportunities for league and team sponsors. The one that caught everyone’s eye first was the Adidas branding at the center of the pitch. After tracking this logo for the first two games of the tournament, Navigate […]



Comparing Sponsorship Impact for Major U.S. Sports Leagues Part 2

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Driving Awareness  Over the next several months, we will continue to reveal analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


Welcome to the Navigate Blog!

Welcome to the new and improved Navigate blog! As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. We’ll be using this blog to share some of that knowledge as well as comment on the current events of the sports business, marketing, and […]


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