Football

First College Football Playoff National Championship Game Draws Record Ratings

The first edition of the College Football Playoff National Championship Game was, by all accounts, a major success. That is especially true for ESPN, which saw the best rating of any television programming in the company’s entire history.  Yes, that’s right. It was the most watched program in ESPN’s history and came in with an overnight […]


The Intervention for Research Reinvention: How Today’s Consumers Are Driving Research Innovation

As a company that prides itself on innovation through collaborative brainstorming, few things excite our research team like a group discussion on research design. Given that marketers are now able to communicate to their customers easier than ever before, and consumer/brand interaction comes with an infinite list of opportunities, we’re finding that traditional market research […]


NBA TV Deals Make Way for Jersey Sponsorships

The recent renewal of its network broadcast deals was another step taken towards Commissioner Adam Silver’s vision for the National Basketball Association. The announcement of its 9-year, $24 billion deal with Turner and ESPN rivals that of the NFL’s 9-year, $27 billion deal signed in 2011. With this deal in place, it allows Silver to pursue other goals, and […]


Can The NFL’s Female Fan Base Get Any Larger?

The NFL’s recent domestic abuse issues have raised a lot of questions about the culture and direction of the league, especially from its female fan base. At a time when the league has become the most dominant in the US, the impact of these issues have been felt by a huge number of female NFL […]


Welcome to the Navigate Blog!

Welcome to the new and improved Navigate blog! As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. We’ll be using this blog to share some of that knowledge as well as comment on the current events of the sports business, marketing, and […]


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