Social Media

Sponsorship Activation Monday 4.13.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  With thousands of attendees over a 6-day festival, concert, and conference, South by […]


Sponsorship Activation Monday – 3.2.15

The Los Angeles Dodgers are taking advantage of being the most geotagged sports venue on Instagram, and second most tagged location in the world.  Most major league teams realize that integrating social media into their marketing strategy is a must, but by creating photo ops around the stadium for fans to “tag” where they are, the Dodgers are able to incorporate […]


Campus-Wide Partnerships: Know Your Value

Previously, I shared the idea that athletic directors and/or other leaders should know their value so they can make the best decision for their school or department’s future. I focused part of that on the idea of taking certain rights that have been historically outsourced, back in-house. If a department decided to pursue this and effectively […]


Sponsorship Activation Monday – 1.5.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  This week we’ll take a look at two sports teams who are […]


Sponsorship Activation Monday – 12.1.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court Nike has created the world’s […]


Going Viral: Hitting a Cause Marketing Home Run

I’m sure everyone has seen or at least heard of the recent viral sensation – The ALS Ice Bucket Challenge. The challenge, which consists of people dumping freezing cold ice water on their heads, went viral this summer in efforts to raise money and awareness for ALS, or Lou Gehrig’s Disease. For those of you […]


Sponsorship Activation Monday – 8.11.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. Virgin Media Unveils Pool of Sports in Central London – In a […]


Sponsorship Activation Monday – 7.14.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. Papa John’s and San Antonio Scorpions Papa John’s teamed up with […]


Sports Sponsorship Activation Monday – 7.7.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. Sponsorship of gay pride parades on the rise America’s biggest companies are […]


How Much Has the Social Media Landscape Changed Since the 2010 FIFA World Cup?

Before the 2014 World Cup kicked off, an enormous flag was unfurled which covered most of the pitch. Featuring a unique design from Brazilian street artist Speto, the flag was created using over 200,000 pictures sent in from fans across the world. This is one of the more unique ideas implemented by Coca-Cola to engage with consumers […]


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