Information sharing and building peer groups is critical during this time of uncertainty. The Navigate team is here to help. We have put together insights and tips on managing sponsorships with the current state of the industry. If you have any questions, please use us as a sounding board and connect with us.
AJ Maestas, CEO & Founder of Navigate Research, shares advice and insights for brands and properties during the COVID-19 disruption. Watch to learn more about the questions you should be asking, when to be cautious, and potential next steps. If you have questions, please feel free to leave a comment.
Sponsorship valuations have become an increasingly important and valuable tool. The significant growth in sponsorship investment levels corporate partners allocate from their marketing budgets to achieve advertising and business initiatives, as well as the dependence properties place on sponsorship revenue streams to operate at the highest level possible, have necessitated their use. Valuations serve as […]
With world leaders convening in Paris this week for climate discussions, the issue of sustainability is once again center stage in the news – and many players in world of sports have embraced their role in environmental responsibility. Teams and leagues throughout professional and collegiate sports have invested heavily in initiatives that are not only environmentally responsible […]
Last week was the annual meeting for NACUBO, the National Association for College and University Business Officers. “The Tempo of Change” was a very fitting title considering the number of challenges and changes on the horizon within higher education. The keynote and opening speaker was Dan Heath, author of ‘Made to Stick’ and Senior Fellow […]
A cow is left in a field and knows its only chance for survival is water. With no prior knowledge of the best route to find it, the cow eventually finds a path that leads to an abundant source of water. The next time the cow’s life is threatened with no source of water, it […]
T-Mobile is coming out as the first-ever presenting sponsor of the MLB All-Star Game and launching a promotion that could give a total of $5 million to MLB fans. The promo boosts T-Mobile’s “Mobile Without Borders” initiative, which allows customers to use their phone in Canada and Mexico without extra fees. In order to get the chance to […]
30 years ago marks the birth of one of the most revolutionary brands in basketball history: Nike and Michael Jordan’s “Air Jordan.” One of the defining elements of Jordan’s celebrated success story is the fact that he got cut from his Varsity basketball team his sophomore year in high school. But Jordan is the farthest […]
LeBron James and Stephen Curry couldn’t be more different. As the two most prominent faces in today’s game, the 2015 Finals matchup is perfect for the NBA. LeBron and Steph provide entertainment on the court and huge marketability off, both in very different ways. Who would your company choose to endorse? Which endorsement would provide […]
As what is said to be 2015’s biggest weekends in sports, this past weekend was a sport fan’s dream with baseball, basketball, horse racing and, of course, the “The Fight of the Century.” However, if you are involved in the sports business industry, particularly sponsorships/advertising, this weekend went beyond what was on the court, field, or ring. […]