Chevy Continues with One of the Best Branded Content Plays
Chevrolet is continuing to hit marketing grand slams as they preserve one of the best branded content plays for the MLB All-Star Game. Tuesday’s red carpet parade will feature the MLB All-Star Game participants as they each ride in a separate Chevrolet vehicle to the Great American Ball Park in Cincinnati, Ohio. The All-Star Game MVP Vote presented by Chevrolet also allows fans to vote for the Ted Williams All-Star Game Most Valuable Player through MLB.com and Twitter. The lucky All-Star Game MVP will drive off in his choice of a Gen 6 Camaro Convertible or the Silverado Midnight Edition.