We estimate 40% of collegiate sponsorship value comes from football alone. With universities facing the potential of playing games without fans or no season at all, what happens to multimedia rights? For our friends in the collegiate space, AJ Maestas provides a quick overview of what to do with your multimedia rights and sponsorships due to COVID-19 related interruptions and losses. As you move forward in your negotiations on lost value, we believe you should consider all options. With our history of consulting on these deals, our hope is to provide insights into the trade-off decisions you are facing. We want to be a helpful member of our industry, so please contact any member of the Navigate team if we can add color beyond these materials!