At Navigate, we are always striving to learn more about the younger generations and future sports fans. In order to expand upon our recent Gen Z study , we wanted to provide insight into the minds of the generation that follows – Gen Alpha.

Be sure to watch the latest Navigate focus group facilitated by Ally Corbin – Senior Director, Consumer Insights & Strategy – on this generation (ages 0 – 10) as we aim to stay on the leading edge when it comes to understanding this new, and extremely young, audience.

Be sure to also download our eBook, Gen Z Sports Viewership and Attendance Post-Pandemic: How Teams and Brands Can Engage this Generation for insights and tips on maintaining relevancy in 2021 and beyond.