“We’ve always had to do things differently to be able to compete at the level that we want to compete, which is at the highest level.”

Rob Mullens – Athletic Director at Oregon – on the move to the Big Ten and what it means for the Ducks’ future.

Oregon athletics has become a global brand through years of creative planning and strategic investment. Still, they are an underdog in many ways compared to some of their new peers when it comes to resources. Mullens highlights the role of Phil Knight and Nike in authentically maximizing the incredible opportunity to join the Big Ten.

Listen to the full episode here