Artificial intelligence is already reshaping how sports organizations operate, from sponsor research and client pitches to internal strategy and performance measurement.

In this conversation, Matt Balvanz, Head of Innovation and Analytics at Navigate, shares how AI is being applied across real workflows today, where it is driving meaningful impact, and where human judgment remains essential.

  • AI is already embedded in core workflows and is accelerating sponsor research, pitch development, and execution.
  • Better data is redefining value by improving how partnerships, audiences, and performance are evaluated.
  • Asking “why” matters more than ever and AI should reinforce a higher level of diligence, not replace it.
  • Limitations still matter and human oversight remains critical in high stakes decisions.
Watch the full conversation here:

This discussion, part of the Arizona State University W. P. Carey School of Business LiveCast Quarterly Series, looks at how AI is changing the way sports organizations market, measure, and manage performance, and what that means as the industry continues to evolve.

Questions about how AI is impacting sports business from daily tasks to transformational moments? Email Matt@NVGT.com