Navigate Research, a trusted advisor to leading brands and organizations in sports, today announced Jeff Nelson has been named President.  As President, Nelson will lead the company’s operating business across North America.  In addition to operations, Nelson will oversee consulting/client strategy, research, sales, and marketing. He will report to CEO and Founder AJ Maestas.

“I am very excited about the future of Navigate under Jeff’s leadership.  During his eight years at Navigate, he has proven to be an invaluable asset to our clients and a key leader to our team,” Maestas said.  “Jeff’s leadership experience, combined with his strategic thinking, undoubtedly makes him the right person to guide Navigate’s future.”

Nelson joined Navigate in 2010, having started as an analytics intern and subsequently holding the roles of Valuation Analyst, Analytics Manager, Director of Analytics, and Vice President of Client Strategy. Nelson has contributed to the development of Navigate’s research methodologies and led the creation of Navigate’s consulting group.

Nelson’s client experience includes work with leagues (NFL), collegiate conferences (Big 12), universities (University of California, Berkeley), domestic teams (Milwaukee Bucks), international teams (Club América), brands (Anheuser-Busch), and media properties (ESPN).

Nelson holds a Master’s in Sports Administration from Northwestern University and BA from George Washington University. 

“Navigate has always strived to be an indispensable resource for our clients and a uniquely fun place to work,” Nelson said. “These continue to be our core principals and I’m excited to lead the future growth of what it means to work with and for Navigate Research.”


Navigate Research is a trusted advisor to leading brands and organizations in sports and entertainment.  We are experts in applying business intelligence – through research, data, and analytics – to measure and value marketing investments and guide major strategies and decisions. 

Based in Chicago, Navigate helps clients determine the value of their partnerships and understand how they are performing. Navigate has measured the impact and ROI of hundreds of sponsorship deals and has valued billions of dollars in sponsorships on behalf of brands, properties, universities and agencies.

Clients include Anheuser-Busch, Enterprise Holdings, ESPN, Los Angeles Lakers, NFL, Oakland A’s, Red Bull, University of Washington, Visa and more.

 For more information, visit and @Navigate_Res.