Navigate’s World Cup Resources for Brands
With 2025 underway, brands that have not finalized plans around the 2026 World Cup are quickly running out of time as most already have their sights set on activations starting as soon as this summer.
With excitement for 2026 building, our soccer experts are eager to continue to shape the beautiful game. If you’re still working on your World Cup strategy, or are unsure of whether your brand should be involved in the biggest sporting event in the history of North America, see some helpful resources below and don’t hesitate to reach out.
World Cup Resources:
1) Article: Brand Strategy for the 2026 World Cup
2) Article: Now or Never: Why Brands Need to Maximize the Lead-up to the 2026 World Cup
3) Free Webinar: Brand Strategy for the 2026 World Cup
Having a clear vision and understanding of how your brand could naturally align with the soccer & the World Cup is a non-negotiable if you want to be prepared in time for 2026, even if only for hospitality reasons.
Whether it’s leveraging a host city, influencers, hospitality, or official FIFA packages, it is imperative to have the knowledge and roadmap to leverage the tidal wave of soccer fandom in the U.S. before you miss the opportunity to do so.
