Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights. You can see the full series here.
Key insights from this week:
Profile of an American Sports Better
- The average American sports bettor is most likely to be a younger, multicultural male.
- 1 in 3 Non-White respondents said they were interested in sports gambling vs. 1 in 5 White respondents.
- 58% of MLS fans & 56% of eSports fans said they were interested in sports gambling – higher rates of interest than all other sports.
- Interest in sports gambling is highest along the coasts.
Please reach out with any questions or if you would like to know more about the findings — INFO@NVGT.COM.