Navigating Sports Gambling: The Impact of On-Site Sportsbooks on Brands and Teams
Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights once a week. You can see the full series here.
Key insights from this week:
The Impact of On-Site Sportsbooks on Brands and Teams
- 31% of sports fan would think more highly of an organization that co-branded the sportsbook location.
- 45% of millennials said they would think more highly of organizations that provided small vouchers for fans to use at a sportsbook location.
- Having an on-site sportsbook could help teams engage less avid fans – 1 in 4 casual fans believe an on-site sportsbook would improve the fan experience.
Please reach out with any questions or if you would like to know more about the findings — INFO@NVGT.COM.