We are expanding our work in the WNBA by joining forces with the New York Liberty!

After a very successful stakeholder session in Brooklyn, Navigate is thrilled to announce this momentous partnership aimed at strategically growing the Liberty’s fanbase and legacy within the WNBA. Our partnership has a phased approach, with building the framework of the Liberty current fan, potential fan and lapsed fan using a motivations-based fan segmentation that will allow the Liberty to have a deeper emotional understanding of consumers in their territory. Results from phase one will inform phase two – a brand health sentiment study aimed at understanding the Liberty’s brand perceptions and competitive landscape positioning among defined segments. Both phases provide a foundation to the Liberty’s future strategy and equip leadership with a roadmap to growth. Behind the partnership is a burning passion to continue to grow women’s sports and Navigate is dedicated to providing the NY Liberty with the tools needed to do so.

To learn more, email ALLY@NVGT.COM

Stakeholder session with Navigate and NY Liberty team members, left to right: Johnna Hayward, Kelli Williams, Keia Clarke, Ally Corbin, Morgan Taylor, and Shana Stephenson