New Partnership Announcement – XFL
Honored to team up with the XFL, again!
The XFL’s ownership group, led by Dany Garcia, Dwayne Johnson, and Gerry Cardinale’s RedBird Capital Partners, is building a fan-first, fast-paced, global professional football league with innovative rules and an enhanced 360 game experience. We’re excited to be helping the league build their in-market value proposition, value sponsorship assets and support commercial conversations.
President of Navigate, Jeff Nelson, notes, “We know from digging into the metrics in 2020 that the interest in spring football and the strength of the XFL name are a powerful combination, especially for brands. Now, with the XFL’s incredible ownership and leadership group building an even stronger league, and with Disney as the ultimate platform for the league to reach fans, we are thrilled to be diving back into the data to demonstrate the value and impact that will be possible for corporate partners.”