Navigate’s latest fan friction research explores the moments that shape the fan experience, from what creates frustration to what drives stronger engagement and long-term loyalty.

If you missed our live webinar, you can now watch the recording on demand as Ally Corbin shares key findings from the research and discusses how brands can better understand and address friction through sponsorship.

During the webinar, you’ll learn:

  • Where fans experience the greatest friction across their journey
  • How fan expectations continue to evolve
  • Practical strategies for reducing friction and improving engagement

Presented by: Ally Corbin — Vice President, Custom Research at Navigate

Interested in exploring the research further? Visit the Navigate Fan Friction Dashboard to interact with the data and uncover additional insights.

View the recording

 

If you’d like to learn more about how Navigate can help your organization apply these findings, we’d love to connect. Email Ally at ALLY@NVGT.com