Orlando Magic Receive Praise for Their International Marketing Strategy
Ahead of the NBA Global Games in Berlin and London, we worked with the Orlando Magic to evaluate 52 metrics across 47 different countries to supercharge their international growth efforts.
With three German players on the roster, Germany quickly became top priority. The Magic are already the #1 most viewed team in Germany on NBA League Pass.
Leading up to the game in Berlin, we helped tie together fan engagement, retail, youth basketball, and B2B, using the Global Games as a catalyst for sustained growth across key markets.
Sports Business Journal covered how the Magic built momentum with their Magic Kiez event and other initiatives, building on the organization’s long-standing brand presence in Germany and beyond.
Read the full article here: https://www.sportsbusinessjournal.com/Articles/2026/01/12/the-orlando-magic-are-germanys-team-30-years-in-the-making/
Navigate looks forward to continuing to support the Magic and other forward-thinking organizations with international brand and revenue strategy as sports content expands globally.
