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Comparing Sponsorship Impact for Major U.S. Sports Leagues Part 2

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Driving Awareness  Over the next several months, we will continue to reveal analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


Social Media

Sports Sponsorship Activation Monday – 7.7.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. Sponsorship of gay pride parades on the rise America’s biggest companies are […]


NCAA

What Exactly do you mean by Campus-Wide Partnership?

I’m sure many of you saw the recent news about JMI Sports securing the Athletics Multi-Media rights for the University of Kentucky. You may or may not have noticed that “campus rights” were a part of this agreement as well. University of Kentucky’s media deal includes rights to sell more than athletics. This is a relatively […]



Soccer

Navigate Daily Round Up 6.19.14

Google Launches World Cup Trends Hub – The folks at Google have launched a new site that tracks trends surrounding the 2014 FIFA World Cup. Google has branded it as “a unique glimpse into what the world wants to know during the tournament.  – Why is this valuable? It gives marketers a window into the […]


Soccer

Creating Sponsorship Assets and Adding Value

World Soccer Celebration presented by Western Union Sports teams looking to add value to their partners should take a look at what the Colorado Rapids are doing during this year’s World Cup. Capitalizing on the soccer craze gripping the country right now, the Rapids have created downtown Denver watch parties for the World Cup games […]


Soccer

Activation Monday – 6.16.14

Each Monday on Industry Insights, we’ll share three innovative sponsorship activation tactics from around the sports world. With the USA’s first World Cup game coming later this afternoon, these examples center around the 2014 FIFA World Cup and that sponsorship activation surrounding the global event. McDonald’s Turns Fries Packaging into Virtual Reality Soccer Field – […]


Soccer

Navigate Daily Roundup 6.12.14

Today is the long awaited start of the 2014 FIFA World Cup. If you haven’t noticed lately, America is finally catching up to most of the rest of the world in its love for the sport. An incredible amount of soccer related content has been consumed on YouTube in the recent days, so it will […]


Soccer

Navigate Daily Roundup – 6.10.14

Usually, summer is reserved for baseball. However, the FIFA World Cup captures the hearts and minds of sports fans around the globe every four years, and 2014 is the latest installment in that love story. Never before have fans had more content to consume, more access to coaches to players, and more of a chance […]


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Welcome to the Navigate Blog!

Welcome to the new and improved Navigate blog! As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. We’ll be using this blog to share some of that knowledge as well as comment on the current events of the sports business, marketing, and […]


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