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Navigate’s AJ Maestas named in SBJ’s Forty Under 40 Class of 2015

Forty Under 40: AJ Maestas AJ Maestas AGE: 38COMPANY: Navigate ResearchTITLE: President/founderWHERE BORN: Fairbanks, AlaskaEDUCATION: University of Washington (B.A., finance), Arizona State University (MBA)FAMILY: Wife, LaceyFAVORITE WAY TO UNWIND: Travel.CAUSE SUPPORTED: Big Brothers Big Sisters of Metropolitan Chicago.MOST THRILLING/ADVENTUROUS THING I’VE EVER DONE: It was either when I left Alaska for good or a more recent safari in South Africa. They were both sort […]


College NCAA

Big Hoops Means Big Bucks
NCAA Logo

We’re down to the Final Four of the NCAA Tournament. The last three games will feature three #1 seeds: Kentucky, Wisconsin and the Blue Devils of Duke, as well as a #7 seed: Michigan State. I am sure most of you would be able to name these Final Four. One or two of them may […]


NCAA

Sponsorship Activation Blog 3.30.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  This year’s NCAA sponsors and advertisers have experienced major increases across several metrics including […]


NFL

Sponsorship Activation Monday 3.23.15
Levi Stadium App

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  With the multiple ways fans are now interacting with their favorite sports […]


NCAA

UPS Leverages Their NCAA Sponsorship for the Final Four
2015 Final Four Logo

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  UPS utilizes their logistics expertise in their recent NCAA Tournament campaign. With the […]


Navigate NCAA

The “B” Word in Higher Education
College Hat with Money

Earlier this week Mark Cuban brought attention to the announcement that Sweet Briar College would be closing its doors when he tweeted, “This is just the beginning of the college implosion.”  ESPN, Forbes, Inside Higher Ed, NPR and multiple other news outlets have also picked up the story or chimed in on the unfortunate situation.  Cuban has expressed his concern for […]


Hockey NHL

Sponsorship Activation Monday – 3.9.15
Mobile phone with NHL logo

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  Today, Samsung Canada announced a sponsorship deal with the NHL to be an official corporate partner. […]


Navigate

How To Break Into Sports

As Spring is coming into full swing and the school year is winding down for students, I started to reminisce about when I was a college student trying to get my first job and break into the sports industry. Even though that was only three short years ago, I thought I would share tips with […]


Research

Are We Seeking Insights or Positive Reinforcement?
Crossroads

As researchers, one of the most common scenarios we encounter is the stressful discovery that the data we worked so meticulously to collect doesn’t pan out as we hoped. We were hoping for the ‘A’ result, yet the data says ‘B’. Regardless of the stage in the research process, it can be difficult to see […]


Navigate

Forbes Names Navigate Research a Top 10 Best Place to Work in Sports

So you want a job in sports, but given the choice, what organization is the best to work for? The sports industry is incredibly competitive, with a high barrier to entry and an even steeper climb to the top. Those that have spent time working in sports know how often organizations turnover employees, whether it […]


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