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Social Media

Sponsorship Activation Monday – 3.2.15

The Los Angeles Dodgers are taking advantage of being the most geotagged sports venue on Instagram, and second most tagged location in the world.  Most major league teams realize that integrating social media into their marketing strategy is a must, but by creating photo ops around the stadium for fans to “tag” where they are, the Dodgers are able to incorporate […]


MLB Navigate NCAA Social Media

Campus-Wide Partnerships: Know Your Value

Previously, I shared the idea that athletic directors and/or other leaders should know their value so they can make the best decision for their school or department’s future. I focused part of that on the idea of taking certain rights that have been historically outsourced, back in-house. If a department decided to pursue this and effectively […]


NFL

Sponsorship Activation Monday – 2.23.15
Mobile phone

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  During the final game at Sun Life Stadium, the Miami Dolphins tested […]


Basketball NBA

Sponsorship Activation – 2.17.15
2015 NBA All-Star Game Logo

The 2015 NBA All-Star game brought together a variety of different brands for activations surrounding All-Star Weekend. Sponsors of the different events included Nike, Kia, Gatorade, State Farm, Cîroc among others.  Let’s take a look at a few of this past weekend’s activations.    State Farm: The Insurance agency played off of its already popular “Born to Assist” campaign by […]


Soccer

New Balance Dives into Soccer
Players sponsored by New Balance

There’s a (somewhat) new player in the soccer apparel and equipment industry. New Balance, primarily known for its running brand, announced last week at several marquee events around the world that it was entering the soccer space. Considering the foothold Adidas and Nike (and to a lesser extent, Puma) have in the industry, it can be seen […]


NFL

Are Super Bowl Ads Worth the Cost?

This year a 30-second sport during Super Bowl XLIX cost roughly $4.5 million. While this may get advertisers a lot throughout the rest of the year, the same can’t be said for the Super Bowl. The question that everyone seems to ask is —how can that possibly be worth it? Depending on the brand’s goal, it […]


NFL

Sponsorship Activation Monday 2.2.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  This week we’ll take a look at how brands activated at Super […]


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Comparing Sponsorship Impact for Major U.S. Sports Leagues
MLS, NHL and NBA Logos

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Purchase Influence Over the next several months, I will be revealing some analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


Basketball Football NBA NFL

Sponsorship Activation Monday – 1.26.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  This week we take a look at a safe-driving promotion around the […]


Football

Why Do Conferences Expand?
Conference Realignment

Over the past five years, the NCAA athletics landscape has drastically shifted. Conferences have come and gone, schools have joined, left, and re-joined conferences. The Big 12 has ten schools as the Big 10 has 14 schools. It’s quite honestly hard to keep track of these days.  But, why does all this realignment happen? It would be nice to say that […]


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