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Football

Levi’s Stadium Gives Away Free Beer to Fans Wearing Levi’s Jeans

Breaking through the proverbial clutter is something that is always difficult for sponsors to achieve. That is why activation tactics are so important for sponsors to get true value out of a particular deal. In fact, through our research at Navigate, we have uncovered that the most successful sponsorships see 50 cents of activation spending […]


Football

Sponsorship Activation Monday: Direct Mail Isn’t Dead
Papa John's Deal

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. This week we take a look a classic marketing tactic: direct mail. […]


Social Media

Going Viral: Hitting a Cause Marketing Home Run

I’m sure everyone has seen or at least heard of the recent viral sensation – The ALS Ice Bucket Challenge. The challenge, which consists of people dumping freezing cold ice water on their heads, went viral this summer in efforts to raise money and awareness for ALS, or Lou Gehrig’s Disease. For those of you […]


Social Media

Sponsorship Activation Monday – 8.11.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. Virgin Media Unveils Pool of Sports in Central London – In a […]


Soccer

Sponsorship Activation Monday – 7.21.14

Molson Beer Fridge opens if patrons sing ‘O Canada’ Molson placed beer refrigerators throughout the country on Canada day (July 1). The fridge opened and gave a free cold beer for anyone that would honour its country. Watch the video: https://youtu.be/TcoQT6w0Ifc Nike capitalizes on sponsorship of Tim Howard after World Cup stardom Nike, already a […]


Social Media

Sponsorship Activation Monday – 7.14.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. Papa John’s and San Antonio Scorpions Papa John’s teamed up with […]


MLB MLS NBA NFL NHL

Comparing Sponsorship Impact for Major U.S. Sports Leagues Part 2

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Driving Awareness  Over the next several months, we will continue to reveal analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


Social Media

Sports Sponsorship Activation Monday – 7.7.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. Sponsorship of gay pride parades on the rise America’s biggest companies are […]


NCAA

What Exactly do you mean by Campus-Wide Partnership?

I’m sure many of you saw the recent news about JMI Sports securing the Athletics Multi-Media rights for the University of Kentucky. You may or may not have noticed that “campus rights” were a part of this agreement as well. University of Kentucky’s media deal includes rights to sell more than athletics. This is a relatively […]



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