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College Football

Maestas: Expanded playoff would generate millions annually for the schools, increase audience and solve controversies
Global Sports Playoff Crowd

Expanded playoff would generate millions annually for the schools, increase audience and solve controversiesPush the championship game back into January to avoid conflicts with the NFL *** AJ Maestas, founder and CEO of Navigate Research, a leading data and analytics firm, has agreed to write a regular column for the Hotline on the business and […]

Sports Betting

Impact of Sports Betting & Tech Companies

The legalization of sports betting is massive news for the sports industry because essentially every party benefits, except maybe Las Vegas.  More people will be interested in watching and attending games for longer, which will increase attendance and TV viewership and the associated revenue streams for teams and media rights holders.  Companies providing sports betting […]



NAVIGATE RESEARCH NAMES JEFF NELSON PRESIDENT  Navigate Research, a trusted advisor to leading brands and organizations in sports, today announced Jeff Nelson has been named President.  As President, Nelson will lead the company’s operating business across North America.  In addition to operations, Nelson will oversee consulting/client strategy, research, sales, and marketing. He will report to […]

College Naming Rights

Pac-12 Stock Report: Surprise! Chris Petersen is finishing off his 2018 recruiting class with style

Pac-12 Stock Report ↑ Rising: Washington recruiting.Silly us. We thought the Huskies had everything wrapped up in December. Turns out, Chris “No Drama” Petersen isn’t quite finished.Consider two recent developments:The first came late last week, when Concord De La Salle’s Tuli Letuligasenoa, one of the top defensive tackle prospects in the west and a USC […]

Music Research

The Research Edge: Naming Rights & Music

Introducing “The Research Edge: Naming Rights & Music” – the first in a series of one-page white papers Navigate will be releasing throughout the year to share industry trends and recommendations based on our research. 


Can college athletics continue to spend like this?

Bubble, in a sports context, typically refers to college basketball teams with middling résumés, or perhaps the sort of gum that comes with trading cards. Economist Andrew Zimbalist suggests college sports may be facing a bubble of a different sort, the kind that goes — pop! Total revenue for the 50 public schools in the Power Five conferences rose by $304 […]

Navigate Sponsorship

Beyond the Valuation

Sponsorship valuations have become an increasingly important and valuable tool. The significant growth in sponsorship investment levels corporate partners allocate from their marketing budgets to achieve advertising and business initiatives, as well as the dependence properties place on sponsorship revenue streams to operate at the highest level possible, have necessitated their use.  Valuations serve as […]


Navigate Research wins national award for second year in a row

Navigate Research, an industry leader in evaluating and measuring marketing investments in sports and entertainment, announced today that they have won the 2015 National “Best and Brightest Companies to work for®” award from the National Association for Business Resources (NABR).  Navigate is also a proud winner of the 2015 Chicago’s Best and Brightest Companies to […]


Sponsorship and Sustainability in Sports

With world leaders convening in Paris this week for climate discussions, the issue of sustainability is once again center stage in the news – and many players in world of sports have embraced their role in environmental responsibility. Teams and leagues throughout professional and collegiate sports have invested heavily in initiatives that are not only environmentally responsible […]


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