Congratulations to our partners at the Milwaukee Bucks on signing a new jersey patch partnership with Motorola! We are excited to witness the innovative advancements this partnership will bring to the Milwaukee community, and internationally. Read more here.
According to the CDC, 1 in 5 U.S. adults experience mental illness each year. It is critical to prioritize your mental health every day, especially with how the COVID-19 pandemic has affected so many lives. Navigate joins the national movement to raise awareness about mental health. Our organization has always been a huge proponent of […]
Burke Magnus is often the person who decides what sports content we get to see on TV in his role as EVP, Programming and Original Content for ESPN. He and AJ discuss how he got to where he is today, what makes a good partner for ESPN, and why co-viewing might be the next big […]
Drew Bolero was recently named to Front Office Sport’s Rising 25 Class of 2021 for his role as Manager, Data Strategy at Navigate. The Front Office Sports Rising 25 Award, established in 2017, was created to honor up and comers in the sports industry. Navigate’s Kevin Kane received the same honor last year as part […]
Navigate is the newest addition to INFLCR’s Compliance Exchange. As a trusted advisor to leading brands and organizations in sports and entertainment, Navigate will provide INFLCR athletes with estimated fair market values (FMV) and education to guide them through every facet of their NIL rights. Over the last 15 years, Navigate has provided valuation services […]
We are thrilled to continue our retainer partnership with the Fire during the 2021 MLS season – providing data and analytics support for partnership sales, in addition to valuation and impact tracking for key sponsors.
We are excited to announce that Navigate and our Founder AJ Maestas have been named in the Sun Devil 100 Class of 2021, which is curated by the Arizona State University Alumni Association. The award recognizes fast-growing and innovative companies founded by ASU alumni. To be eligible to win the award, a company must: Be […]
Ray Anderson – VP for University Athletics and Athletic Director at Arizona State University – has a résumé unlike most other athletic directors. After finding success in the NFL as an agent and executive, he transitioned to the collegiate side in 2014. He and AJ discuss the differences between pro and collegiate sports, NIL, the […]
Justin Toman – Head of Sports Marketing for PepsiCo – discusses the factors he considers when planning a sponsorship campaign and selecting a partner. Catch the full interview with AJ Maestas on Navigating Sports Business. Visit the Podcast page here.
PepsiCo is one of the most active brands in the world for investing in sponsorships. This week, Justin Toman – Head of Sports Marketing – discusses the strategies behind some of Pepsi’s most iconic activations, the importance of aligning sponsorships with business objectives, and what Justin looks for in a potential partner. He is also […]