Will the XFL ever make a comeback? In this highlight from our very first episode, Oliver Luck – former XFL Commissioner – explains what a potential competitor to the NFL or college football would need to get right in order to succeed. He also shares some of his favorite innovations that the XFL made in […]
With decades of experience working for Nike, Adidas, and later Reebok, Sonny Vaccaro is one of the most significant figures in the history of sports marketing. His work played a large role in shaping the current marketing landscape in college athletics. Beyond that, his personal war with the NCAA, and his recruiting of Ed O’Bannon […]
As sports march on after a challenging 2020, there is a lot of optimism across the industry as the COVID year forced teams and brands to find creative ways to engage fans beyond physical experiences. One major method of engagement that has proven to be extremely lucrative is sports betting. For perspective, according to a […]
Thrilled to be working with the Miami Heat on a few new projects. We look forward to strategically advising partnership decisions within this first class organization in order to optimize their sponsorship portfolio.
Azania Andrews – VP, Connections at Anheuser-Busch – on how their organizational culture and their “bias to action” allow them to react quickly to trends and to build nationally lauded marketing campaigns in sometimes only a few hours. Listen to the full episode here.
The Coronavirus epidemic has changed the sports landscape significantly. On March 11th, the first domino fell when the NBA suspended the 2019-20 season with meaningful basketball not returning for another 141 days. The majority of sports events in 2020 were played in front of diminished capacities or no fans at all. It’s fairly easy to […]
Episode recorded in June 2021, prior to the ending of Larry Scott’s Commissioner term. Larry Scott – Former Commissioner of the Pac-12 – joins the show to talk about his experience leading a Power 5 conference, including his biggest successes and greatest challenges from the past 12 years on the job. He and AJ discuss […]
We are excited to be working with the Dairy MAX team, again! Dairy MAX is a trusted, science-based resource for consumers and stakeholders that drives measurable results and sales for dairy farmers. Together we will be developing and expanding upon an existing esports investment strategy geared towards connecting with Gen Z.
Val Ackerman – Big East Commissioner – on why the name, image and likeness era is one of the most momentous junctures in NCAA history. When student-athletes are selecting a school to attend, they look for the best personal fit in terms of coaching staff, facilities, playing time, academics, proximity to home, and now NIL […]
Congrats to our clients and good friends at the Milwaukee Bucks on winning the 2021 NBA Championship!