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The Benefits of Coming Close

While winning a championship is every sports organization’s benchmark for success, coming close isn’t a complete failure, at least in terms of generating immediate fan engagement and revenue.  Until last night, and with last year’s loss against the San Francisco Giants, the Kansas City Royals had not won a World Series championship since 1985.  Even […]


Navigate Research assists UC Berkeley in establishing most comprehensive banking partnership of its kind
UC Berkeley

CHICAGO, IL – October 29, 2015 – The University of California, Berkeley UC Berkeley today announced it has selected Bank of the West as the Official Bank of UC Berkeley. The 10-year agreement is one of the most comprehensive agreements in the country, both in terms of the services provided and financial support. Navigate Research worked […]


Adding Efficiency to the Sponsorship Marketplace

When buying and selling real estate, stock in a company, or automobiles, information is everywhere. Each of those industries involve transparent transactions where both parties can analyze exactly what is being sold in the marketplace and at what price. This allows for easy comparisons and relatively straightforward cost-benefit decisions. Buying and selling sponsorships tends to be a bit more […]


UW, Alaska Airlines agree to naming-rights deal for Husky Stadium’s field
Husky Stadium

The deal, worth $41 million over 10 years, is the largest of its kind in college athletics. Husky Stadium got a $282 million makeover two years ago. Now it’s getting a new name. The University of Washington and Alaska Airlines have again partnered on a naming-rights deal for one of the university’s venerable athletic facilities — now […]

College Sponsorship

University of Washington and Hometown Airline Alaska Poised to Expand Partnership with Long term Agreement

SEATTLE – Alaska Airlines and the University of Washington today announced an expansion of their partnership that will benefit Huskies on the field and in the classroom. The agreement makes Alaska the official airline of all three campuses of the University of Washington for the next 10 years. The partnership, which is subject to approval […]

Brands Sponsorship

IU to get 81% hike in apparel revenue in Adidas deal

BLOOMINGTON — Indiana has extended its apparel contract with Adidas in a deal that will nearly double the company’s annual payment to the Hoosiers from $3.7 million to $6.7 million, Director of Athletics Fred Glass confirmed to The Star on Monday. According to IU, the deal worth $53.6 million over eight years is one of […]

Brands Research

Ad Overkill: Is Too Much…Too Much?
Petition to Ban Minions

AdWeek recently released “3 Ad Campaigns That Got So Big, They Annoyed the Hell Out of Consumers.” Journalist Marty Swant picked a bone with the advertising industry in asking “how much is too much?” The goal of advertising is to create awareness and draw attention to a certain product, service or event. But what happens when consumers […]

Brands College Research Sponsorship

University Business – “The Tempo of Change”

Last week was the annual meeting for NACUBO, the National Association for College and University Business Officers.  “The Tempo of Change” was a very fitting title considering the number of challenges and changes on the horizon within higher education.  The keynote and opening speaker was Dan Heath, author of ‘Made to Stick’ and Senior Fellow […]


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