We’re thrilled to partner with the Pittsburgh Penguins to build a deeper understanding of their fanbase and unlock insights that power strategic decisions.

Our work will focus on robust customer segmentation across the Penguins’ fan database. From demographic and psychographic profiles to in-stadium preferences, engagement behaviors, and purchase motivations, we’ll help the Penguins tailor experiences that resonate deeply with their diverse and passionate audience.

Ultimately, this partnership will lay the foundation for elevated fan engagement and long-term brand growth.

To learn more, email Kelli Williams at Kelli@NVGT.com.