Andrea Hopelain – GM & SVP of Publishing at EA SPORTS – joins the show two days before the official release of EA College Football 25. She talks about the excitement surrounding the game, and everything her team is doing to maximize this moment.

She also talks about EA’s ability to manage complicated rights conversations, whether that’s the $600 baseline NIL deal for each athlete featured in College Football 25, or managing the rebrand of their FIFA title to EA FC and the 300+ license holders featured in those games.

Details:

  • 1:45 – Andrea’s Background
  • 3:25 – Her first roles at EA
  • 5:55 – EA College Football 25
  • 13:00 – EA FC – Rebranding the FIFA IP
  • 14:30 – Gaming as a pathway to fandom
  • 18:55 – EA SPORTS FC Futures
  • 21:00 – Integrating across other forms of entertainment
  • 24:15 – Rapid Fire Questions

The 3 C’s:

  • Be Creative
  • Be Confident
  • Be Candid

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