Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it.

She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the #2 beer brand in the country, and why keeping fans connected at a local level will be more important than ever in a post-pandemic world.

Management Leaders for Tomorrow: https://mlt.org/

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