Bob Thurman – Global VP, WIlson R&D & GM, Global Golf at Wilson – shares the process behind designing and producing high-quality sporting goods, from the classics to the ground-breaking new technologies.

He gives our listeners a behind-the-scenes tour of Wilson’s famous Innovation Center, including the file cabinet that contains the specs for personalized golf clubs for everyone from Michael Jordan to Gerald Ford.

He also discusses his background in aerospace engineering and how it led him to his current career. As far as we know, he’s the first guest on Navigating Sports Business to hold a patent (and he owns several)!


  • 2:15 – Bob’s engineering background
  • 6:00 – Wilson’s patents
  • 13:50 – The R&D process
  • 18:50 – Wilson Golf
  • 19:45 – The Wilson Innovation Center
  • 28:20 – Working with youth sports
  • 30:05 – Rapid Fire Questions