Podcast Alert: Chris Davis – New Balance
Chris Davis – Chief Marketing Officer & Senior Vice President of Merchandising at New Balance – offers a great look into his philosophy for innovation and constant industry disruption. He explains how sports and culture have never been more intertwined than they are today, and what that means for brands like New Balance that are looking to establish themselves at that intersection.
Details
1:30 – Chris’s background
7:40 – Diverse perspectives
10:10 – The million dollar internship – Darius Bazley
12:30 – The ultimate challenger brand
21:25 – the 50-30-20 Strategy
30:25 – Recruiting athlete endorsers
37:20 – Marketing in baseball vs. other sports
43:55 – Recession-proofing
49:00 – Rapid Fire Questions