Listen to the interview

Ishwara Glassman Chrein – President of Chicago Fire FC – met up with AJ Maestas at the SBJ Thought Leaders retreat in Lake Tahoe. They discuss her strategies for content creation and monetization and how behind-the-scenes access can improve fan engagement. 

They also talk about Ishwara’s résumé before joining the Fire, and how her background outside of sports has prepared her for her current role.