Mike Dillon – CFO of the Pittsburgh Penguins – leads a duel role overseeing both finance and strategy for one of the most iconic franchises in the NHL. He and his team work closely with Navigate on advanced fan segmentation and custom research.

He discusses the things NHL teams do well from a revenue standpoint and where there is room for increased sophistication and growth. He also talks about maintaining positive momentum from major moments like the winter Olympics and the success of Heated Rivalry.

Timestamps:

  • 1:15 – Mike’s Background
  • 6:30 – Achieving positive outcomes regardless of team success
  • 12:30 – The Penguins outperforming expectations
  • 15:35 – Hockey taking over the conversations
  • 20:30 – Mike’s dual role as CFO and head of strategy
  • 23:20 – What hockey gets right
  • 25:30 – Advanced fan segmentation
  • 31:05 – NHL growth in the next decade
  • 36:20 – Rapid Fire Questions

Mike’s Pittsburgh Restaurant Recommendations: