In the first episode of our new “Navigating Sports Media” series, Navigate’s Head of Media, Umar Hussain, hosts two guests who are leading the way in the regional broadcast space.
 
Staring down a new local media rights reality and with just 9 months of prep time, the Texas Rangers launched Rangers Sports Network and DTC offering in partnership with Victory+. With the ongoing disruption in cable and streaming, teams will need to get creative and ensure that their content (especially games) are accessible and attractive in-market for both existing and new fans.
 
Jim Cochrane – Chief Business Officer at the Texas Rangers – and Jon Heidtke – Founder and Principal at Heidtke Sports Entertainment – discuss how this new strategy has put the organization in the best possible position in this new media marketplace.
 
Details:

  • 2:25 – Rangers Sports Network
  • 12:50 – Content beyond live games
  • 15:25 – The next 5 to 10 years
  • 18:15 – Baseball’s TV product
  • 28:05 – Rapid Fire Questions
  • 36:55 – Umar’s POV on sports media