With decades of experience working for Nike, Adidas, and later Reebok, Sonny Vaccaro is one of the most significant figures in the history of sports marketing.

His work played a large role in shaping the current marketing landscape in college athletics. Beyond that, his personal war with the NCAA, and his recruiting of Ed O’Bannon to the now famous Supreme Court case, had a direct impact on the implementation of NIL rule changes in 2021.

Listen to the interview here.