Podcast Highlight: Alex Martins – Orlando Magic
Alex Martins – CEO of the Orlando Magic – on leading both the business and basketball sides of an organization.
The mission statement for the Magic is “to be world champions on and off the court, delivering legendary moments every step of the way.” But due to the cyclical nature of the NBA, you have to be find ways to succeed as a business, even when the team is isn’t competing for a championship.
One area where the Magic has found success, is in group ticket sales, where they’ve led all NBA teams for nine consecutive seasons. Now that their young team is emerging as a threat in the Eastern Conference, the sky is the limit.
