What percentage of a property’s revenue will come from international sources in the year 2040? David Cipullo – Principal at Tigertail – believes the split will be close to 50/50.
He gives his playbook for planning and pursuing an international revenue strategy for major U.S. properties, and explains why sponsorship is only one piece of that puzzle.
Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=a5ef6413fc8618645b302e352140fc95
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