Podcast Highlight: Former Pac-12 Commissioner Larry Scott on Negotiating Media Deals
Former Pac-12 Commissioner – Larry Scott – on the success of the conference’s media deal, and what he would have done differently regarding the launch of the Pac-12 Network.
The Tier 1 media deal he negotiated increased annual revenue 3x from the prior deal, and also introduced a new structure that shared revenue equally between schools.
The Pac-12 Network project was not originally launched with profit in mind, but rather focused on exposure. The recruiting advantage of that exposure directly impacted the Pac-12’s success across multiple sports, especially women’s basketball.
Listen to the full interview with AJ Maestas here.