What is the most common mistake athletic departments are going to make as private capital enters college sports?

AJ and Charles give their thoughts:

1) How are you spending the money?

2) Are you maintaining optionality for the future?

3) Are incentives properly aligned?

Private equity is looking for a return on investment, so schools are going to need to optimize their revenues, and not use the funds to cover up short-term gaps.

 

Listen to the full episode here