Terrell Jones – Head of Sports Strategic Partnerships at Flexpower – on how to be strategic with your endorsement budget with an economic recession looming, and how being smart with your money is crucial regardless of the situation.
He shares his preference for targeting up-and-coming athletes that “grow with the company,” and gives some examples of deals he’s seen go wrong due to the brand having insufficient information.
We know that in a recession, brands that continue or increase marketing spend, see a 2.5x increase in sales, compared to competitors who cut back. Learn more in our guide to recession-proofing your sponsorship strategy: https://nvgt.com/blog/recession-proofing-your-sponsorship-strategy-2023/