Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.

This week we take a look at a unique ways that leagues are brands are engaging with their fans in and out of season: 

Sprint and Anheuser-Busch teamed up to create interactive beer tap handles that will be used in a number of sports stadiums as well as different bars beginning this year. Sprint and Anheuser-Busch are predicting that more than 8,000 taps will be in place by this fall. These beer tap handles will light up and display up-to-date messages that alert fans when a team scores. The handles are already in place in a number of Kansas City bars and were used during the 2013 Super Bowl in New Orleans. Sprint worked with Mesh Systems to create the interactive handles, which use Sprint’s wireless machine-to-machine technology to display the digital messages.

Anheuser-Busch hopes that these interactive taps will eventually be used during other sports as well. Whether someone is able to make a game not, these interactive handles are a great way to engage and connect with fans during the season. 

https://youtu.be/8tqkTlZzl5g

Major League Baseball licensed the rights of all 30 MLB team imagesto Ramp Sports, a small, yet upscale ski and snowboard manufacturer.  Handing the rights over will allow Ramp Sports to print the teams’ logos on a variety of different snow equipment. As of now, MLB is the only professional league to license out its image rights, but Ramp Sports is hoping that others, including the NFL, get on board.

Partnering with a winter-based sport is a smart and interesting move because the MLB season runs from Spring to Fall; This gives fans a chance to show their team spirit during the offseason. Teams and brands are always looking for ways to engage and connect with this fans in unique ways, and this is definitely that.